HOW TO BUILD A GOOD CONTENT MARKETING STRATEGY

As a store owner, have you ever carried out a content marketing strategy? If yes, how do you carry out it? If no, let’s think again. Whether you realize or not, your company has already used content marketing at least one time. It is revealed that interesting content is a top 3 reason why people follow brands on social media . Moreover, according to Custom Content Council (2012), 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content.


What is content marketing
There is no exact definition of content marketing. In general, content marketing is understood to provide valuable information or content to actual and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. It can be visual, auditory or written.
Content marketing exists in many types, the following are just types that regularly used to build a content marketing strategy:
Guest blog posts, E-books, Email newsletters, PowerPoint presentations,Podcasts,Standard videos,Micro-videos ,Social media posts,Live,presentations,Webinars, White papers, Blog posts.

Why should implement content marketing

To attract customers and keep their loyalty
Content marketing plays an important role in drawing readers’ attention, according to TMG Custom Media (2013), 90% of consumers find custom content useful and 70% of them feel closer to a company after reading content (Content Marketing Institute, 2012).
Moreover, the final goal of any marketing strategy is to improve the efficiency of business. Content marketing allows you to increase direct sales as 60% people inspired to buying a product after reading content about it (Content Plus, 2011).

To lower cost and increase visibility
Content marketing allows you to reduce cost and raise your sites rank in search engines. If you carry out content marketing, you can reduce 62% cost in comparison with traditional marketing (Demand Metric, 2013).
 Content marketing can create three times as many leads as traditional marketing. And it helps your sites rank well in search engines, too. Google’s recent Penguin algorithm updates have forced many business owners to take a look at their content strategy and link portfolios.

How to build a content marketing strategy

Set goals
Before setting goals, you should consider your company strategy, the company turns its mission into detailed supporting objectives.
Although you have very far different goals for each strategy and for each company such as increasing number of Facebook “Likes”, growing database of email addresses, raising 10% sales, acquiring new customers, increasing website traffic. Moreover, keep in mind the SMART rule to set goals; in other words, you need to establish a Specific, Measurable, Achievable, Realistic, and Timely goal.
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Understand buyers
Who is the audience for you content?
Customer purchases are strongly influenced by various elements. As usual, marketers cannot control that but it's necessary to take them into account.
The most useful solution used by many marketers to know exactly who are your audiences
Content of a persona profile has the following items:
Title
Time in the job
Works directly with
Daily tasks
Responsibilities
Likes/dislikes about job
Frustrations
Pressures
Concerns
Needs
Role in buying process
Buying stage
Drivers

Build interesting content

• Decide on types of content

First, you are not restricted to one piece of content , as you can create a wide range of content depending on what you are looking to do with it.

• Create content

Next, you create content basing on your  purposes. Your content should be concise and clear; rule is to state the most important data first. You can also use images to illustrate your content, but be careful with email marketing because some email providers hides images in emails. Here is helpful information you should pay attention to.
After you have finished creating content, make following checklist:
Grammatical and vocabulary errors
SEO: meta descriptions, keywords density, tags
Writing style
Consistency in your content
Organize distribution

Now you have a content marketing strategy that is already to be public. So the next thing to do is choose the right channels for marketing your content.
Let’s begin with finding out where your customers are on the Internet and what key words they often search for.
Once your customers get your content, encourage them share on their own social media channels. To facilitate social sharing, your content should meet the following requirements:

•  be interesting &helpful
•  be clear and short
• lead customers to an action
• leave a link of your website, but surely link is available to click.
•  Measure return on investment
•  Reviewing the result of it plays a very important role in a content marketing strategy because it allows you to analyze and improve the quality of other strategies later.

In this final step, bear in mind that your writing must:

•  Keep track of performance
•  Monitor your program and engage with your audience
•  Measure your programs and report on progress.
• To know clearly what results you get, Advanced report pro is one of tools:
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