Best Solutions to Prevent Cart Abandonment

Cart abandonment is one of the most noticable problems for online businessman. There are some solutions based on numerous practical experiments and simultaneous requires substantive analysis and statistics to be successfully resolved. In this article we’ll recommend some modules which is absolutely useful to reduce cart abandonment in Magento-based stores.




Abandonment rate increases. The aggregated data from several sources shows the following trend:




Abandonment Rate

As you can see, for seven years abandonment rate increased by 11.47% and seems to continue growing. Average abandonment rate really disappoints when you get the insight that customers abandon nearly four of the five shopping carts.



Why do online shoppers leave without paying?

According to statistics customers mostly abandon their carts due to price issues (see the diagram above). Almost all of these issues are aside from the particular ecommerce software functionality and depend on specific pricing policy of every single online store.

However, Mage-shop offers some effective solutions for Magento-based stores which will reduce customers’ perception of price and stop them from abandonment.

One Step checkout version 2.0 with multiple languages and mobile theme support
You don’t want customer to lose time for checkout with a lot of of steps. You want your site to have easy and simple checkout page for customers, it’s exactly our One Step Checkout Extension.  Inherited by the state-of-the-art technologies, this module made the procedure a lot more convenient, time-saving and friendly for all online shoppers

The Daily Deals extension for Deals site MagentoGroup Deals
The Daily Deals extension allows you to organize collective purchases by offering products at significantly lower prices. Furthermore, daily deals will naturally attract many potential customers to your store will recommend certain deals to their friends.

Magento Customer Pictures Contest
The mentioned modules allow you to reward customers for certain useful activities or purchases in you store and convert them into your ambassadors and regular shoppers. The prices in your store can be lower for them and, thus, much more attractive in comparison to your competitors.

One more very interesting thing is that customers often save items in their carts and abandon them with the purpose to come back later.

Here comes the second stage of cart abandonment prevention. Want to succeed on that stage? Stay in touch with your customers! Retargeting advertisements and follow up emails are the main and experimentally confirmed solutions on this stage.

Ultimate MegaMenu extension to increase site speed
 this extension allow you to include all necessary information and navigate the users to major pages of the website, moreover, it can flexibly display all categories or whatever content on a mouse-over without going through cumbersome steps

Generally speaking, these extensions are aimed to reduce abandonment rate as they improve one or another stage of the online shopping process. Before or after the abandonment, our extensions positively influence customers’ perception of your store, increase loyalty and, finally, reduce abandonment rates.
Facts

    The average abandonment rate is 71.27% in 2013
    For seven years (from 2006 to 2013) abandonment rate increased by 11.47%
    According to statistics customers mostly abandon their carts due to price issues
    Unexpected costs rising during checkouts make 56% of customers abandon their carts

more details: http://www.mage-shop.com/