Today, internet users are impatient and
zap through sites quickly. They like to have everything at their
disposal right away. To respond to their needs and to improve searching,
a new system has been set up: layered navigation. It is currently
defined as one of the most major advances of search tools.
1. What is faceted navigation ?
Layered navigation
allows you to search by product characteristics. These are chosen by
online retailers and depend on their type of business. To illustrate
what this search system represents, let’s take a look at the example
below (from the Volkswagen site): as we see, it is possible to search
for a car by checking the boxes for category, price, or even CO2
emissions. Thus the user will have a selection of vehicles that match
his expectations.
The choice of search criteria has an
important role: they must be pertinent to the store’s type of business,
otherwise the user will be confused. You should additionally know that layered navigation principally concerns businesses offering a vast selection of products.
2. Why adopt this new system?
To simplify user navigation
Classic navigation incites the user to
look for a specific product with the help of a research system with
classic categories; he or she chooses a product category (for example, a
type of car), then the model, then the price, and then the color. On
the contrary, with layered navigation, the user can begin by selecting
the criteria important to him and then instantly have a selection of
products that fit his expectations. This type of navigation is more
intuitive and pleasant because the client can navigate within the
catalog according to the characteristics that interest him the most.
They can also quickly modify the characteristics of their search and
adapt them to new criteria.
To increase sales and customer satisfaction
Layered navigation is more
user-friendly, faster, and simpler, allowing clients to quickly find the
product that corresponds perfectly to his or her needs. They thus won’t
lose any time searching and will be quickly satisfied. As a result,
they’ll be more likely to make a purchase, and your online sales will
grow.
Now you’ve understood just how
beneficial this new search system can be for you and for your clients.
Searching is simplified, the client is happy, and the purchase is made.
Currently, more and more companies use
this new model of searching, such as Volkswagen, Superdry, and even
Sephora! Follow their lead—download use this module natively include
with Mage-Shop!
More Reference ==>> Layered Navigation extensions For Your Magento store
This extension is designed to allow you
to customize the layered navigation filter for category page and catalog
search page of your website.
Managing your website's navigation will
not be a hard task any longer once you own this extension. You are
totally able to customize it the way that makes your customers feel the
convenience and effectiveness when browsing your product category to
find their desiring product.
Promient features:
Able to display multi-options for the Category filter
Able to upload image for each of options of one attribute
Able to display or hide image of the option at frontend
Able to display or hide checkbox for the option at frontend
Able to display both price slider control and textbox to insert price at frontend
Able to filter the search results by price range
Able to filter the search results by multi-select in one attribute
Able to filter the search results by multi-attributes
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