The following is a list of some of the most common Online Shopping Personality Types, based on consumer research of online shoppers.
Recreational Shoppers:
Recreational shoppers are all over the place. They shift from a website to another extremely fast and they only stop when there are something catch their eye or meet their needs. So,it is necessary for your site to offer eye-catching things or even make them attractive as much as possible if you hope to catch these customers. These customers tend to click on ‘similar product’ links, if your present good content to keep them there.
Deal Hunters:
Deal hunters perfer to search the holy grail of deals. They purchase items used or refurbished if it will get a better deal. These customers might buy an item they don’t actually need if you present them with a good enough deal. Besides, deal hunters are also often on the lookout for free shipping deals. Many deal hunters refuse to make purchases at online stores that do not offer free shipping if they can findyour rivals that offers the same product with free shipping.
The Flitter:
These shoppers can quit the transaction if you are not careful. One way to keep them shop is to make sure that the shopping cart of your website run smoothly all the time so that if you are having a magento shopping cart site, you don’t want customer to lose time for checkout with a lot of of steps. You want your site to have easy and simple checkout page for customers, the solutions in this case is One Step Checkout Extension
The Researcher:
Researchers love to learn everything they can about a product before purchasing it online. They may search a wide range of products for a while on various websites to know the average price, so that they can make sure your price is a good dealor not. Researchers have tendency to read reviews from other customers, and regularly rely on ratings and reviews before deciding what to purchase online.
Impatient Shoppers:
Impatient shoppers will not keep their transation if your checkout process is lengthy and complicated. They do not want to waste time to wait your site load they just want to buy their items immediately, and if you cannot provide them with fast checkout and fast mega menu, they will go to another website. To capture them, make sure that your website loads quickly, and that your checkout process is as streamlined as possible. If you can not do it professional by yourself. I recommend you use Magento Megamenu and Magento One Step Checkout.
Rewards Shoppers:
Many online shoppers prefer the online retail stores they did sucessful before. They enjoy customer loyalty programs that give rewards or points for purchases. Moreover, they are enthusiastic about taking part in deals and promotions because that make them feel like they are working towards their purchases. Sometimes, these shoppers enjoy taking part in SMS Text Message Marketing campaigns, where they can receive messages directly to their personal mobile devices.
Hipsters:
Some online shoppers only purchase well-known brands, and also generally wish to purchase the latest and newest models of items. You will find that these customers are willing to spend a great deal of money in order to hot, fresh and stylist items.
Day Dreamers:
Some people really love to make wish lists. This type of shopper have wish lists at several online retail stores, and enjoys dreaming about their ideal purchases, but needs a push to actualize the transaction. You can convince them to purchase by reducing the price of items on their wish list, so that they can’t help but take advantage of the savings you are offering.
Intrepid Explorers:
Some online shoppers are after one thing. Those shoppers will not purchase anything else until they find it. Once they find the product they are looking for, they may reward you by purchasing additional items from your online store because they are so happy that they found what they are looking for. This type of shopper typically enjoys websites that have search functionality, or site maps that can make it easy to pinpoint the item they are seeking.
Consumer insights only benefit you – if you use it. If you are the owner of an online business, you should take account the variety of online shopping personality types. Shoppers will reward you by making more purchases, and your profit margins will most definitely rise! If you want to increase the amount of customers who purchase items from your online store, you should definitely take use of this information .
source: kerchingretail.com
For more details: http://www.mage-shop.com/
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