Useful Tips To Enhance Social Channel For Your Business

There are so many social channels available nowadays and you may wonder which one you should focus your efforts on to gain the highest effectiveness for your business. For this reason, the Social Media topic has been proceeded so I am delighted to share with you very useful tips from an Ecommerce expert Scott Sanfilippo 

Obviously, a large number of eCommerce Businessmen are trying to increase their sales in 2014 by social media and the most common question they need to find answer now is, “What social media platform should I concentrate my efforts on?”

In this case, there are no the only answer. In fact it totally depends on what you are selling. Here’s a brief look at the different social media sites store owners need

Facebook – I have to admit that this is the site where you and I waste more time than we expect.

 For shop owners, this is an oppotunity – because your customers are spending alot of time here. 

As you can see, businesses have succeeded in creating a community of their loyal customers on Facebook thanks to providing them with fun, interesting, appealing content without trying to sell them directly. In fact, none of us log onto Facebook to make a purchase, so don’t hit your followers with  your sale post. Sure you can highlight some new items that just arrived, a big sale you’re offering or a hot item that’s appealing to them

Your fan base will rise dramatically if you provide your Facebook audience with posts  such as funny photos, interesting images and videos.
In some cases, for instance, you can use Magento Customer Pictures Contest- a social Magento Extensions that allows customers to take part in the pictures contest rated by facebook like system

Besides, it is highly recommended for shop owners to use Magento Facebook Store which allow you to  have a full magento store on your facebook apps. Thus, your customers are able to buy product, register for an account right with Facebook app without approaching the webshop directly. You can also invite friend, recommend product to a friend or display the product on your own wall. We obtain all of these characteristics in one Facebook store theme. 

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The image immediately captures your eye as you see it, so try to show your newsfeed and the text with image to encourages the reader to react. The number of shares the image received showed that this post was interesting enough for them to share and like it

Twitter – The site that got us to talk in 120 characters or less is my least favorite social media site and for one good reason – the spam. 

Like Facebook, Twitter is not the place to boost sales by posting products. Use it to share your blog posts, links to interesting articles related to your audience demand. You’re limited to the amount of information you can get in a tweet, so try to take use of them wisely.

Pinterest – If you are selling products designed mainly for women,  Pinterest is the best choice. 

Unlike the others, Pinterest is all visual. We all know how well visuals do for increasing sales.

Use Pinterest to your items such as jewelry, clothing, and so on where a strong visual have strong power to capture the eye of  visitors which make them click through the item.

 Those who see an image they like can add it to one of their pinboards, share it with their friends and comment.

Think of Pinterest as a great big, online catalog of merchandise from multiple sellers.  Brides looking for a dress or a wedding ring are using Pinterest to come up with ideas, while those looking to redesign a room in their home are turning to Pinterest for decorating and design ideas.

Liz Broussard of Classic-Charms.com has been using Pinterest since its inception and has pinboards full of her products that visitors can like, share and click through to purchase.

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Google+ 

 Google wanted to get into the social media space and created Google+ which in a nutshell is a knock-off of Facebook. Although Google+ doesn’t carry the weight and social influence Facebook has, but is gaining traction albeit slowly.

People are not ditching Facebook to move over to Google+, but that doesn’t mean you shouldn’t have a presence. Like Facebook, you can have a brand page for your business and interact with your “circle” of followers much like you do on Facebook following the same rules of engagement.

While you’re going to reach a wider audience on Facebook than you are on Google+, that should not diminish its value. So, like Facebook, encourage interaction from your followers in the form of comments, and +1's not only to build your fan base, but to potentially take advantage of whatever Google could factor in for search results.

LinkedIn – Or, what I like to call it, the headhunter’s dream. Unlike all the other social media sites, LinkedIn is designed for professional networking. Individuals post their online resume to LinkedIn, link up with other friends, associates, business partners, etc., while businesses create profiles to mine those individual users for potential relationships. It’s like one of those dreaded Chamber of Commerce mixers where they serve boxed wine and stale crackers and you walk out with a pocket full of business cards from toner and postage meter salespeople. The only difference is you can attend in your boxer shorts and it’s easy to walk away from the annoying guy who’s been bragging about his accomplishments in the rubber industry all night long.

If you’re selling B2B, you should have a LinkedIn page and use it to your advantage to seek out leads, build upon existing relationships with clients and keep your customers and connections up to date with the latest product information and company news. Many people are finding LinkedIn for developing new business relationships.

 People just aren’t using these sites to make a purchase, so don’t be so hurry

Remember to build your brand first, then sales follow. Use your social media presence to make your fans feel involved. By using social media to interact with your fans, you ultimately convert them into customers by keeping your brand name ahead 

So what social media sites should you concentrate your efforts on? If you’re selling B2C, here’s my recommendation:

Facebook – 1 – 2 posts per day

Twitter – 1 to 2 posts per day

Google+ – 3 to 5 posts a week

Just don’t underestimate the power social media has when it comes to brand building and awareness, these sites are free to use, so take use of them well.

                                                                                 source: www.lyonscg.com

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