Wednesday, March 6, 2013

Why Use Layered Navigation?

73% of internet users leave an online store within two minutes if they don’t find what they’re looking for, 96% say that they search feature is important to their buying process, and 40% use the site’s internal search engine.

Today, internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away. To respond to their needs and to improve searching, a new system has been set up: layered navigation. It is currently defined as one of the most major advances of search tools.
1. What is faceted navigation ?

Layered navigation allows you to search by product characteristics. These are chosen by online retailers and depend on their type of business. To illustrate what this search system represents, let’s take a look at the example below (from the Volkswagen site): as we see, it is possible to search for a car by checking the boxes for category, price, or even CO2 emissions. Thus the user will have a selection of vehicles that match his expectations.

The choice of search criteria has an important role: they must be pertinent to the store’s type of business, otherwise the user will be confused. You should additionally know that layered navigation principally concerns businesses offering a vast selection of products.
Layered Navigation for magento store
2. Why adopt this new system?

To simplify user navigation

Classic navigation incites the user to look for a specific product with the help of a research system with classic categories; he or she chooses a product category (for example, a type of car), then the model, then the price, and then the color. On the contrary, with layered navigation, the user can begin by selecting the criteria important to him and then instantly have a selection of products that fit his expectations. This type of navigation is more intuitive and pleasant because the client can navigate within the catalog according to the characteristics that interest him the most. They can also quickly modify the characteristics of their search and adapt them to new criteria.

To increase sales and customer satisfaction

Layered navigation is more user-friendly, faster, and simpler, allowing clients to quickly find the product that corresponds perfectly to his or her needs. They thus won’t lose any time searching and will be quickly satisfied. As a result, they’ll be more likely to make a purchase, and your online sales will grow.
Now you’ve understood just how beneficial this new search system can be for you and for your clients. Searching is simplified, the client is happy, and the purchase is made.
Currently, more and more companies use this new model of searching, such as Volkswagen, Superdry, and even Sephora! Follow their lead—download use this module natively include with Mage-Shop!
 
More Reference ==>> Layered Navigation extensions For Your Magento store

This extension is designed to allow you to customize the layered navigation filter for category page and catalog search page of your website.

Managing your website's navigation will not be a hard task any longer once you own this extension. You are totally able to customize it the way that makes your customers feel the convenience and effectiveness when browsing your product category to find their desiring product.

Promient features:

Able to display multi-options for the Category filter
Able to upload image for each of options of one attribute
Able to display or hide image of the option at frontend
Able to display or hide checkbox for the option at frontend
Able to display both price slider control and textbox to insert price at frontend
Able to filter the search results by price range
Able to filter the search results by multi-select in one attribute
Able to filter the search results by multi-attributes
Enhance your site performance with fast AJAX loading

Raising Your Sale And Promoting Your Product With The Help Of Magento Daily Deal

Most of the online stores are trying to incorporate the concept of daily deals, as the daily deal functionality has been found to be extremely helpful in increasing the online sales volume. That is the reason why Mage-Shop introduces Magento Daily Deal extension – professional software to all online business owners. With many outstanding features inside, the Daily Deal extension can be configured in a manner that would attractively present the daily deal option to the customers. Presentation is very important as it helps in arresting the attention of the customer on the products. This extension will help you not only to implement daily deal functionality in your store it will also help promote your products!


To help you understand more about this extension, I will list 5 advantages when using it:


Firstly, Magento Daily Deals is a special discount promoting module that enables a store owner to put a specific product on display every day. The deal of the day is set up to run automatically and when the time expires it takes a new special product randomly and starts the deal with that new product.


Secondly, Magento daily deal is best choice for owners when they want to control their deals at store easily. The powerful extension can delivery a great set of useful features that administrator can perform without any coding from Magento backend. By using the different configuration options, administrator can perform effective product management of the different products that have been chosen for daily deal display.


Next, you can simultaneously manage past, present and future deals, multiple specials and highlight “featured items”. Count down to the start of your deal or to the expiration date. Deals will be automatically activated at the specified time and deactivated once the set time expires. You can also automatically update sold quantities on your website. This advantage brings many benefits for owners as well as customer in purchase and sale product.


Furthermore, by investing in the Daily Deal extension, your customers will be drawn to you site more frequently, resulting in more sales. The experience in purchase is that the customers always want to get and if they get many experience from your site, it means that they will come back to your store again and again, with a professional extension, its outstanding features will make customer trust in your product for sure.


Finally, once you set the details of your deals, you don’t have to worry about micro managing them. Every upcoming deal will be automatically activated at the specified time and deactivated once the set time expires. You can also set an automatic update to report spld quantities.

With the Daily Deal – Magento Extension not only do you get a great product that helps you manage your advertising campaigns better, but you also get our quality customer care for any issues that you need help with. 
Only 39$, You will have Daily deals extension for magento store.

Friday, March 1, 2013

MS cosmetics theme -Our graphic designers made an impressive graphic for magento cosmetics store.

MS cosmetics theme -Our graphic designers made an impressive graphic for magento cosmetics store.



Magento cosmetics theme descriptions

Our graphic designers made an impressive graphic for web store, then our developers implement them into magento commerce framework and delivered it to magento theme package. You can use this theme for your cosmetics store, fashion store,...... if you see it good with your purposes. In addition, you can customize it for other purposes. We can help you to customize it if you ask to us

Magento Template features:

  • Template package
  • Homepage slider image
  • Brand/manufactures at homepage under slider
  • Featured products at homepage
  • Sale off products at homepage
  • Static block at homepage with images, you can configure them at admin
  • Installation document and easy to install
  • Support almost of web browsers: Firefox, Chrome, IE, safari...
  • W3C standard with xhtml/css

Demo information

Sunday, December 16, 2012

Magento commerce with Windows 8 UI Style


MageMetro takes pride in obtaining professional features
Having been designed to operate on both the most innovative mobile devices and any laptops and computers, the integration of Windows 8 UI theme with Magento in one MageMetro app can surprise your customers with all of its prominent features and make them just forget which devices they are browsing the shop because the difference between using a mouse or keyboard to click and drag/ drop products and using finger touch or pen to tap is so minimum using finger touch or pen to tap is so minimum
Magento with Windows 8 UI Style
Feature #1: Easy management with MageMetro Panel in back-end
Manage slideshow on homepageIt’s easy for you to manage slideshow items on homepage in MageMetro’s backend panel
Manage static block (banner ads) on homepage You can easily add/edit/delete static block to advertisement banners on homepage in MageMetro’s panel
Easy to configure Featured products on homepage A ordinary ecommerce site often presennts featured products, or sale-off products.... on homepage. With MageMetro, admin can easily assign products to featured products section on homepage. When in MageMetro’s panel, you will only need to click and select products for featured products section on homepage
Easy to configure Featured categories on homepage It’s managed similarly to featured products settings, you can add/edit/delete featured category items for featured categories on homepage with a peace of mind in MageMetro’s panel
Feature #2: Windows 8 Metro UI styles for Magento commerce
Attractive landscape view & Touch interaction We use horizontal panning for horizontal layout. When viewed on PCs, MageMetro is designed primarily for mouse interaction, so content on every page is laid out horizontally and users can use their mouse to quickly and easily scroll to the content they want. On Ipad, Tablet, it’s designed to be touch-first and uses landscape orientation. It’s also more comfortable and natural for users to pan horizontally with touch on a landscape device than it is to scroll vertically
Scalable orientation and resolution on different screen sizes It’s designed to display properly on any resolutions and different screen sizes. Having been developed to be a responsive them, it is expected to apapt to any screen sizes whether it is viewed on PCs or Phablets, Tablets and Ipads…
Commanding & Actions design Keep app commands and actions in the app bar which is revealed at a swipe. It uses ad-hoc commands that appear as user actions in line with content
Navigation design for Windows Store apps We used Hierarchical system, Navigation anatomy, Navigating with filters, pivots, sorts, and views at category pages and Flat system
Feature #3: Our Mageshop extensions support
Magento homepage slideshow extension A Magento Slideshow displayed on homepage is usually paid highest attention by the shop owner when starting an online business. We integrate our own Mageshop slideshow with MageMetro Package.
Magento Facebook login extension Visitors want to save time for account registration and they want to use their Facebook account to login. It’s now even more convenient with our Mageshop Facebook login extension’s integration into MageMetro. So at MageMetro, visitors have available option to to login via their Facebook account.
Magento Onestepcheckout extension The checkout process will never be any difficult with our installation of Mageshop OneStepCheckout extension into the MageMetro Package.
Magento product image zoom extension Your product images are taken at highest quality and you are proud of sharing them. Not least to say product images play an important role in attracting your customers to the shop. Therefore, do not dim your products with small and low resolution images. We have Mageshop Product image Zoom extennsion add-on compatibly installed in MageMetro package which faciliates your business.
Feature #4: Magento site’s loading time acceleration
Standard HTML5/CSS3 This language is growing and will only result in more, new, better and faster features that will leave old websites looking outdated
Ajax loading support Your website will load faster if it doesn’t load all products, categories… at the same time. MageMetro is designed and used Ajax Loading script to load products, categories… limited, only when you want to view more products, categories then it will continue loading more products, categories

Feature #5: Cross- browsers compatibility
Flexible layout on different devices MageMetro is designed with a flexible layout to meet any browsers on different devices such us PC, Ipad, Tablet, mobile…
All browsers are fully supported MageMetro displays correctly on all web browsers, it’s also is designed with W3C standards
Feature #6: Additional value
Safe and timely upgrade MageMetro is developed with 100% open source, so it is convenient for customization with good documentation. It’s also easy to request us for upgrade, customization at your needs....
Easy installation & Customization Attached with careful and detailed documentation and video instructions, it will help you to manage installing and customizing on your own
Social media integration Yeah, MageMetro is designed to interactive with Facebook, Twitter, Google plus+, Linkedin… whatever promotes your business

Feature #7: Outstanding design customization
Smooth lightbox and toggle MageMetro performs a lot of lightbox and toggle effects which are all smooth and eye-friendly looking
Flyout dropdown menu MageMetro focuses on content appearannce, but you can reveal the dropdown menu and right navigation at a hit
Amazing filter on category pagesMageMetro’s navigation is designed with filters, pivots, sorts, and views based on Windows 8 UI style
Easy to update items on shopping cart page You can update the Shopping cart when you are strolling the shop, and MageMetro even makes you totally relax with its new styles of Windows 8 UI Style
Demo Information:
http://demo.magemetro.com
Reference: http://www.magentocommerce.com/magento-connect/developer/mageshop

Tuesday, November 20, 2012

Why You Have to Choose Magento Ecommerce for Your Online Store


Magento is best evergreen open source of online eCommerce store development tool. Now day’s magento has boom in eCommerce industry because of its flexible features which are real time need for the online users to sell their merchandise online and aspects and clapping management feature.
Benefits of magento development
1. Magento is a open source tool to develop ecommerce online store, so it is useful to start small business.
2. Magento Community version elaborating ecommerce industry in details and it has all the necessary features to represent a good online ecommerce store. such features like >> Shopping cart, Catalog Management, Payment Module, Shipping modules, a SSL encrypted and secured admin console to manage the whole store sales and customers.
3. Magento flexibility: It allows us to customize the inbuilt functionality in ease way or for the new extension development. We can integrate magento with third party application such like Magento Wordpress blog, Magento Drupal Integration, Magento eBay etc. We can also import the order from OsCommerce, X-Cart to magento if anybody wants to switch from OsCommerce or X-Cart or any other ecommerce tool to magento.
4. Magento Community is keep on upgrading growing developers community who continue to report errors and problem, and suggesting solutions and sharing their developed magento extensions and modules, magento is the vast technologies. Many Magento Development Companies writing open source extension and modules to meet online users requirement to add extra features. Varien the producer of the magento ecommerce tool has provided roadmap which helps online users and site owners to upgrade their site in ease way.
5. Magento is built on MVC structure which means it is truly trustable when we talk about security, this make stable reliable faith on its users.
6. Magento Checkout functionality is best then any other ecommerce tool due to its structure and User friendly GUI, it has enormous Checkout structure which allow a customer to pass on with the great security steps to fill their billing and credit or bank information without any fear of leak.
7. Magento order management from admin panel makes any site owner to fill ease to understand the flow of the order process, from order to invoice and shipping from admin panel, admin can have shipping tracks also, and most of it admin can have compabilities to create a order from admin console itself and cancel the order or refund the order payment.
8. Email Marketing: Magento has inbuilt functionality to make customer aware of our site owners strategies to help customer for offers and sale fundamentals using Newsletters which are getting created by the admin of the store. Admin can divide customers in groups using Customer Management tool available in magento admin and can send the individual emails or newsletters to them.
9. Magento sales rules are attracting ecommerce users most because we can create our own sales rule from magento admin panel, we can put discount on particular products and assigned to the group of customer so the customer can get the benefits of it. there are couple way of to create sales rule in magento first is A. Magento Shopping cart rule where all the discounts will get count on shopping cart page and second is B. Catalog sales rule which can directly applied on product page.
10. Magento has different types of the product which can help us to categorized product in simple manner. Like Magento Configurable product, Simple Product, Bundle Product, Downloadable product and Virtual product, Product type functional in magento is taking magento popularity high on sky.
Some of the magento features are listed below which are heart beats of an ecommerce website:
>> Magento Catalog Management.
>> Magento Customer Management.
>> Category Management.
>> Inventory Management.
>> Shipping Management.
>> Order Management.
>> Sales Management.
>> Sales Report Management.
>> Email marketing using Newsletter Management.
>> Inbuilt content management system.
>> Proper theme structure.
>> 50+ Magento Payment gateway supportable.
>> Attractive API system.
>> Magento newsletter management.
>> Search engine friendly theme structure.
>> Attractive two way checkout process.
>> Magento shipping and invoice handling.
>> Language switching options.
>> Multi store functionality.
>> Individual theme switcher.
>> Search engine friendly URL structure.
>> Mata tags, title, meta description.
>> Shopping cart discount rule.
>> Attractive magento Checkout steps.
>> Individual Store Management and more…
Above are the magento’s great and attractive features which are beneficial for any ecommerce website, I will prefer Magento for you ecommerce online store because of great and enormous features.

9 quick ways to keep your magento site healthy


1, When possible, avoid running back up utilities during peak hours of your site’s operation. For most ecommerce sites, it is best practice to reserve a time after peak hours (typically anytime between 12am-5am). Additionally, avoid running security scans, such as McAfee Secure, during peak operating hours. This will ensure your customers are not leaving your site due to excessive latency.
2, Avoid using too many different external sources because every DNS lookup takes extra time and could cause latency with your site. Having images, iframes, twitter feeds, etc..  pulled outside your server will slow down your site and page load time. When possible keep what you can on you own server as this will speed up your site tremendously.
3, Make your output W3C compliant. W3C errors can slow down the browsers. Only have extensions to other technology providers that you actually use. Any extensions that you are not using can put a strain on your servers.
4, When possible, limit the number of products on a product overview page. This will help your pages to load faster as there are less images and information that the browser will have to pull in.
5, Use Magento’s Compilation feature. It’s reported to give you a 25%-50%  boost in performance. This can be accessed via: System > Tools > Compilation.
6, Enable full page caching. This will help product load faster on your ecommerce site.
7, Enable Solr search, usually this is faster than the default setup. This is more noticeable when you have lots of products, more than 10 thousand for example.
http://www.slideshare.net/dmitriysoroka/methods-and-best-practices-for-high-performance-ecommerce
Slide 32 has a chart of this Slides Created by Varien.
8, If you are having planning a big sale or advertising on sites such as slickdeals, dealdump, techdeals, etc, contact your support team so you have time to prepare for the large influx of traffic to your site. This will allow options for increase bandwidth, additional failover options and so on.
9, Last but not least monitor your site. You need some sort of monitoring in place in order to see problems before they start. It is recommend to have dedicated hosting with monitoring support. When a possible problem is discovered early it is often times preventable.

Thursday, November 15, 2012

Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy


Through working for a startup, I know these strategies can take a significant amount of time and effort to plan and execute. So, I set out to find a better way to manage our SEO and CE planning process and provide better content (i.e. becoming authoritative by sharing what we're getting done) while optimizing the potential search and social reach for our content..
I’m going to share a few of my secrets on how integrating open social collaboration helps you produce better work and, improve your organic search results.
Open collaboration
It’s important that we first make a distinction between the two ways to use open social collaboration; that’s the “open” component. Let’s look at open social collaboration in two parts: the front end and the back end.
+ Back end: includes everything that happens before you hit “publish.”
+ Front end: includes everything that happens after you hit “publish.”
Open only comes into play when it’s time and/or necessary. There’s an entire “private” social collaboration component that’s meant for you or you and your team. You can use open social collaboration to plan your SEO and CE efforts, and then extend your reach privately. Before doing so, it's important to find a collaboration platform that can handle both private and public sharing to truly optimize your SEO and CE strategies.
But back to our content engagement workflow. The back end process includes things like:
+ Editorial planning for your website, blog, and social networks
+ Keyword list creation
+ Content creation for your website, blog, and social networks
+ Editing and review of content
+ Delegation of tasks to socially promote each piece of content
Let’s break these steps down even further. As you plan the promotion for the content you create, think strategically about the social networks you use and how they complement your SEO efforts.
The retweet opportunity and the Rule of 60
You may know that getting retweets is the best way to amplify your Twitter reach. But, did you know that many miss out on the complete retweet opportunity? Here’s our tried and true magic mix:

mage-shop

When you search for something on Google, the result titles only display about 70-80 characters (or less). That means the first 60 to 70 characters in your tweet, title tag, and other indexed social postings are the most important. If you include your keywords after that point, it doesn’t do much to help your SEO. I like to call this the Rule of 60.
The Rule of 60 is also important for your title tag. As Ruth Burr wrote in a recent case study, “When your title tag is too long, instead of simply truncating it and adding an ellipsis to the end the way they used to, Google is trying to algorithmically determine a better title for the post.”
A few great tactics for planning out Twitter content (and a variation of this for other social networks) includes:
+ Creating great content you think will resonate with your customers
+ Creating SEO-friendly headlines with 70 characters or less title tags
+ Keywords included in first 60 words of your tweets
+ Include the link to the post after the keywords (they have the highest likelihood of being retweeted)
+ Post tweets during times your community are most likely to engage.
Although this may seem like a lengthy process, over time it becomes second nature - a habit is formed. I keep the checklist around for sustainability (i.e. if someone new had to jump in and do it) reasons. The final tweet recommendation goes to the entire team to share, if they feel so inclined.  Publishing versions of posts to Twitter and Facebook (or with Buffer) is a great next step, which adds more SEO value since it’s spiderable and makes social sharing even easier (this is part of the “front end” strategy). When your team is in the loop and your content is shared across multiple platforms, everyone wins!

Our product here: mage-shop.comarrowhitech.com